Articles

Articles

Why you should give a D.A.M.

Why you should give a D.A.M.

Digital Asset Management or D.A.M. is a set of practices to help you keep on top you your properties photos, keep them organised and optimise them for various outputs. Such as websites, OTA’s and press requests. This will usually require some form of management software. there are many avaiable, but in thins article I’m going […]
Smartphone Photography For Hoteliers

Smartphone Photography For Hoteliers

Smartphone cameras are actually pretty good these days. With a few tips and tricks I’m going to share you can improve the impromptu or missing shots quite effectively. 1. I’ll start with the most important of all – Clean your lens! Were touching our phones all the time and finger grease gets on the lens […]
Why is hotel photography important?

Why is hotel photography important?

Images sway a conversion rate by up to 50% in hotels. The quickest and easiest win in marketing is to have clean and consistent photographic assets across all channels Why is photography important? We buy with our eyes. Wether it is through a TV commercial, a glossy magazine or even through virtual reality experiences your […]